Key Themes:
Business, Marketing, Strategy
Summary:
In The 1-Page Marketing Plan, serial entrepreneur and marketing rebel Dib reveals a marketing implementation revelation that makes creating a marketing plan quick and easy. He has distilled it to a single page, divided up into nine squares. Whatever your background or business, you’ll be able to map out your marketing plan and create a useable document.
To make money and to run a successful business, you need to stop doing tactical acts of marketing and start following a reliable plan. Traditionally, creating a marketing plan has been a difficult and lengthy process, which is why it often doesn’t get done. Whether stage your business is at, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will supercharge your business growth.
Content Overview:
The 1-Page Marketing Plan is a manual on how to build the right marketing strategy so you can start putting it into practice.
It consists of three major phases, each of which consists of three minor parts. Dib’s book is a thorough, step-by-step guide through each of these stages, leaving no stones unturned and no questions unanswered.
Phase 1 – Before (prospect)
– My target market
– My message to my target market
– The media I will use to reach my target market
Phase 2 – During (lead)
– My lead capture system
– My lead nurturing system
– My sales conversion strategy
Phase 3 – After (customer)
– How I deliver a world class experience
– How I increase CLV (customer lifetime value)
– How I orchestrate and stimulate referrals
As you go through this book, you’ll be able to fill in each of the phases and minor parts to create your marketing plan.
You’ll also discover:
- How to get new customers and make more profit from existing ones.
• Why “big business” style marketing could bankrupt your business and the strategies that work for small and medium-sized businesses.
• How to close sales without effort and having prospects begging you to take their money.
• How to reduce the threat of competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.
Rating: 10/10
As a marketer myself, I couldn’t recommend this book more highly. It distils marketing strategy into common sense and a step-by-step formula.
Readability: 10/10
This book is incredibly readable. It uses practical real-world examples and works methodically through each of the 9 sections.
Does what it says on the tin: 10/10
Yes – if you are looking to create a marketing plan – this 1-page formula is for you