Your brand’s visual identity is the integrated system of visual elements that make it recognizable and differentiated. These include your logo, colour scheme, typography, photography, iconography, etc. An effective visual identity will embody all of the defining characteristics of your brand, including your brand compass, personality, promise, and archetype. Your brand’s visual identity is its stamp on the world—an aesthetic system full of meaning that has the power to communicate your brand’s essence in a visual instant to all who experience it.
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