A customer avatar, or buying persona, is essentially a profile of the perfect customer or client. When you understand who your ideal customer is, what they look like, their habits, interests, challenges, aspirations, in fact everything about them, you’ll be much more effective in marketing to them. You may think that your potential customer could be anyone and everyone, which on the face of it sounds like a great situation to be in. But when it comes to marketing your product or service, you need to know ‘who’ you are talking to. Without this it becomes incredibly difficult to target your marketing in any strategic way, and therefore you end up having to use a scattergun technique and hope something sticks.
« Back to Glossary Index
« Back to Glossary Index