Key messages are the main points of information you want your audience to hear, understand, and remember. They are bite-sized summations that articulate what you do, why you do it, how you are different, and what value you bring to stakeholders.
Key messages clarify meaning and provide the takeaway headline of the issue you want to
communicate. Key messages are important because they serve as the foundation of an organisation’s branding and marketing efforts and should be reflected in all written and spoken communications. Communications cannot always be controlled, but key messages can. They help you to: — prioritise and define information; — ensure consistency, continuity and accuracy; — measure and track success; and — stay focused when speaking with the media or stakeholders.
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