Vision

A vision statement is sometimes thought of as a picture of your company in the future, but it’s much more than that. When creating a vision statement, you’re articulating your hopes and dreams for your business. Your vision statement is your inspiration, and it will serve as the framework for all your strategic planning. A vision statement may apply to an entire company or to a single division of that company. Whether for all or part of an organisation, the vision statement answers the question, “Where do we want to go?” Once you have one, your vision statement will have a huge influence on your decision-making process and the way you allocate resources.