The Customer Avatar

The Customer Avatar

The Customer Avatar: A customer avatar is a detailed profile of your ideal customer. It doesn’t make assumptions or categorise people into groups. Customer Avatar workbook  ...
Shoe Maker – Joe Foster – Book Review

Shoe Maker – Joe Foster – Book Review

Key Themes: Business, Entrepreneurship, Strategy, Overcoming Challenges, Branding Summary: Shoe Maker by Joe Foster is the untold story of how Joe and his brother developed Reebok from a start up to a $4 billion dollar business and the number one sports brand...