The 1-Page Marketing Plan – Allan Dib

The 1-Page Marketing Plan – Allan Dib

Key Themes: Business, Marketing, Strategy Summary: In The 1-Page Marketing Plan, serial entrepreneur and marketing rebel Dib reveals a marketing implementation revelation that makes creating a marketing plan quick and easy. He has distilled it to a single page,...
Nice is not a biscuit – Peter Mead

Nice is not a biscuit – Peter Mead

Key Themes: Business, Marketing, Leadership, Strategy, Management, Advertising Summary: To summarise, Nice is Not a Biscuit is the collective wisdom of an advertising agency giant. Peter Mead is the founding partner of global agency Abbott Mead Vickers. This book is a...
Surrounded by Idiots – Thomas Erikson

Surrounded by Idiots – Thomas Erikson

Key Themes: Teamwork, Psychology, Human Behaviour, Communications Summary: Have you ever ended an argument because you were misunderstood or have you been confused by a colleague’s inability to see your point of view? If so, you’re not alone. Surrounded by...